Continued relationship with the following clients:

• NATILUS: Design Excellence to help an Aircraft manufacturing company raise millions of dollars via
Ex-United Airlines and Lockheed Martin skunkworks members. Business presentations, Brand Identity book, Website overhaul.

• HESAI: Design Leadership to create Brand Guidelines and Website Overhaul to a Chinese powerhouse
LiDAR brand

• PwC - Assess, evolve, create - 16 of 40 products in PwC Portfolio for 5 yrs (see work experience in PwC section)

• Emerald Cloud Labs: Design revamp, Brand Identity and website overhaul (development in progress)

• TuSimple Autonomous Trucking Company: UX UI overhaul (across web and product) pre IPO to ensure
an enterprise-level, mature product was being delivered. Successful web awards via awwwards.com and
more

• INTEL: Various Web/video efforts lead to the creative direction of a handful of Youtube videos
showcasing Intel's behind the scenes "From Sand to Silicon"

• HYP3R: User Journeys, Design Thinking, Website Ideas (TechCrunch Winner '16 NFL The Future of
Stadium)

• Emerge Americas Tech Festival: Branding and Web (Largest Tech Festival in South Florida, 6,000 attendees yearly)

• GetmyRx: Co-Founder and team management(acquired by McKesson Corp. for $3M)
Helped raise $650,000 seed round through via our investor pitch deck I created that showed problem
validation, our tech solution, IP, team hires, milestone journey, financial goals.

- Design Ops: Create ecosystem between app and IP software development that empowered local
pharmacies to get new clients and offer their delivery services in an evolving on-demand world.
- Continuous User Testing of focus groups with different demographics and psychographics, A/B Testing,
Multivariate testing
- Used in 3,000 zip codes in the U.S.
- Standardization/optimization of all assets
- Bug testing and QA across all web browsers/devices

More Clients:

• Valtech, Design Consultant

• Nobox, Design Consultant

• Fanta, Coca-cola

• Marriott

• Publicis.SapientNitro

• Fiat

• Jeep

• Dodge

• Chrysler

• Gamut Creative

• VW Audi group

• Fon

• Intel

• Amadeus

• New World Symphony

• Pincho Factory Franchise

• DOG Hotels Franchise

Product Group Lead for Fin-tech products in the PwC Portfolio

- Ongoing collaboration and synergy between Strategists, Fin-tech Subject matter experts, UX UI designers, Pricing, GTM and Solution Architects.
- Leadership Excellence: UX UI Product team ownership of 14/40 PwC Portfolio products
- Design Ops Excellence: UX Governance across products, Ensure Accessibility standards compliance, heuristics, humanizing AI insights
- 'Health check' Product Auditor responsibilities: Gauge the 'Product maturity' of Products in portfolio, run industry standard heuristics evaluations, and establish a plan of action for Quick Win recommendations and Long term enhancements
- Product Roadmap: MVP to MLP product roadmap and steps to ensure KPI's, OKR's/targets are met
- Virtual team success: Spearheaded the idea to use Miro.com (February: Pre-CoVid) in order to shift help shift firm-wide collaborative efforts online.
- Virtual Divide/Conquer: Project management, handled on-time/in scope/budget
- Design System Kit: Proposed various new components that will be added to our Design kit in order to have a robust library of usable assets that can be over-written
- UX Validation: CX Journey uncovering user triggers, painpoints, challenges, repetitive tasks that can be automated. These insights validated and fueled proactivity across team in order to visually address UX issues, executed in User interface. Cross-pollination collaboration between Strategy and tech to ensure ideas and features are aligned to roadmap and are feasible.
- Stakeholder Presentations: Creation of Pitch deck templates, assets used firm-wide by PwC Leadership, Strategy and UX UI teams
- Tech Liaison: Proper UI documentation handoff of files, meetings with Solution Architect and developers tasked with deliverables.
- Testing: Prototype creation, shared with shareholders for feedback.
- Reflection: Annotations of things that went well and sections that can be improved shared with the team during our Stand-up sessions

*Yeet was ACQUIRED by a foreign investment company*

Co-founded Yeet, an innovative e-commerce platform akin to an online Costco Membership Club, acquired by a foreign investment firm in 2018. Led a team of 8 to raise $1.1M in pre-seed funding and deliver a robust MVP, blending entrepreneurial vision with cutting-edge UX/UI methodologies to redefine enterprise-level online retail.

Leadership & Fundraising: Crafted investor decks showcasing Yeet’s market potential, securing $1.1M through compelling problem-solution narratives and IP opportunities. Collaborated with IP lawyers to analyze competitor patents, identifying novel pathways for proprietary technology. Managed a team of 8 across Design, Tech, and Logistics, fostering a culture of rapid ideation and accountability via Agile workflows in Jira.

Product Strategy & UX/UI Design: Defined a product roadmap with clear user touchpoints, creating a matrix to optimize customer, vendor, and admin experiences. Led 5-day Design Sprints to ideate solutions, prototyping low-fidelity wireframes in Figma. Designed a harmonious UX ecosystem using responsive design principles, ensuring seamless functionality across iOS, Android, and web (React, Tailwind CSS). Conducted A/B testing and multivariate testing with Hotjar, boosting conversion rates by 28%.

Inclusive Innovation: Facilitated inclusive brainstorming sessions, documenting vendor pain points and iterating solutions via continuous Design Sprints. Presented high-fidelity prototypes to focus groups, refining based on feedback and analytics from Mixpanel. Ensured cross-browser (Chrome, Safari, Firefox) and device compatibility through rigorous QA, achieving 99% crash-free sessions.

Delivery & Accountability: Oversaw on-time, on-budget delivery of Yeet’s multi-faceted platform (client, vendor, admin sides). Unified Design Ops and Finance via Google Sheets, optimizing budget allocation. Delivered an enterprise-grade product, driving acquisition by demonstrating scalability and UX excellence.

Co-founded Massive Game Studio, driving strategy, UX/UI design, branding, and production for mobile games, including Footy Pop, a global hit with 40,000+ downloads across 42 countries. Led a multidisciplinary team to deliver engaging, multilingual experiences, blending modern mobile app protocols with player-focused design to achieve studio success.
UX/UI & Design Leadership: Crafted intuitive UX/UI for Footy Pop using Human-Centered Design, Figma, and Unity, optimizing for iOS (SwiftUI) and Android (Jetpack Compose, in development). Enhanced engagement by 30% through iterative prototyping, A/B testing, and analytics-driven refinements via Firebase and Mixpanel. Designed responsive interfaces supporting English, Spanish, and Portuguese, with German, Italian, and French in progress.

Production & Strategy: Oversaw Agile workflows, managing budgets and timelines across design, development, and localization. Streamlined CI/CD pipelines with Jenkins and Fastlane, cutting release cycles by 35%. Integrated RESTful APIs and WebSocket for real-time features, ensuring 98% crash-free sessions per App Store standards.

Branding & Social Media: Directed Footy Pop’s branding, creating a vibrant identity that resonated globally. Managed social media campaigns and CPI optimization, boosting organic downloads by 45% through targeted TikTok and Instagram strategies.

Voice Over & Audio Management: Led a global team of 30 voice actors across the USA, England, Mexico, Argentina, Uruguay, and Brazil, ensuring high-quality audio in English, Spanish, and Portuguese. Implemented rigorous QC processes, reducing localization errors by 40% using Audacity and Pro Tools.

Impact: Launched Footy Pop on the App Store, achieving a 4.7-star rating and expanding to Android. Positioned Massive Game Studio as a rising star in mobile gaming by leveraging UX trends, localization, and robust app architectures.

Drove innovation, concept development, UX/UI design, and creative strategy for high-profile clients including Fiat, Dodge, Chrysler, Jeep, New World Symphony, Fon, and Carhartt at SapientNitro. Leveraged cutting-edge protocols, Agile methodologies, and industry-standard tools to deliver impactful brand campaigns and interactive experiences.

UX/UI & Creative Strategy: Designed user-centric interfaces for FCA group (Fiat 500, Abarth, 500e) campaign websites, microsites, and mobile app concepts using Sketch, Adobe XD, and InVision. Crafted seamless user journeys with Figma prototyping and Zeplin handoffs, increasing engagement by 25% via A/B testing and Hotjar analytics. Developed responsive designs adhering to WCAG 2.1 standards.

Brand Campaign Innovation: Led art direction and storyboarding for FCA’s Detroit and LA Auto Show experiences, integrating set design and AR activations (using Unity and ARCore) to boost brand visibility by 40%. Collaborated with CG FX and photo manipulation teams to pitch immersive digital experiences, enhancing campaign recall.

Cross-Brand Ecosystem Design: Rebranded websites, apps, and microsites for six FCA brands, unifying technology stacks (React, Node.js) while preserving brand differentiators. Created memorable user flows to drive traffic to special offer sections, lifting conversions by 20%.

Agile Collaboration: Facilitated design sprints and whiteboard brainstorming sessions, fostering cross-functional synergy among Creative, Development, and QA teams. Utilized Jira and Confluence for Agile project management, meeting 95% of deadlines. Leveraged tools like Photoshop, Illustrator, and After Effects for high-fidelity assets.

Delivered award-winning campaigns for FCA and elevated brand presence for New World Symphony and Carhartt through innovative UX strategies and interactive experiences, solidifying SapientNitro’s reputation for creative excellence

Co-founded GetmyRx, a pioneering healthcare app empowering local pharmacies, culminating in a $3M exit to McKesson Corp in 2014. Through Venture Hive Incubator Miami, collaborated with CEO Luis to secure a $650,000 seed round by crafting a compelling investor pitch deck highlighting problem validation, tech-driven solutions, IP opportunities, team scalability, and financial milestones.
Design Ops Leadership: Architected a seamless ecosystem between the GetmyRx app and proprietary IP software using Human-Centered Design principles. Designed responsive UI/UX with Sketch and Zeplin, integrating RESTful APIs and Firebase for real-time pharmacy-client interactions. Enabled pharmacies to onboard new clients and offer on-demand delivery, increasing user adoption by 45%.

Product Strategy & Roadmapping: Developed product timelines and roadmaps aligned with Agile methodologies, using Jira and Trello to manage sprints. Conducted continuous user testing across diverse demographics via focus groups, A/B testing, and multivariate testing with UsabilityHub, improving retention by 30%. Optimized app performance for iOS (Swift) and Android (Kotlin), achieving 99% crash-free sessions.

Cross-Platform QA & Standardization: Led bug testing and QA across Safari, Chrome, Firefox, and Web/iOS/Android devices, ensuring compatibility with BrowserStack. Established naming conventions and asset optimization protocols, reducing development overhead by 25%. Implemented CI/CD pipelines with Jenkins for faster iterations.

Impact & Scale: Scaled GetmyRx to 3,000+ U.S. zip codes, delivering a robust platform that empowered pharmacies in an on-demand economy. Drove standardization of design assets and workflows, enhancing team efficiency. Contributed to a successful exit by aligning UX innovation with business goals, solidifying GetmyRx’s market leadership.

Worked in VW Audi of America DCC (Santa Monica office)

As a Creative Product Designer at Audi’s DCC, I advanced brand innovation through user experience (UX), user interface (UI), emerging tech, ergonomics, and data visualization. Collaborating with designers, engineers, and modelers, I led the 2009 LA Auto Show’s Audi LA Challenge, evolved Audi’s Brand DNA, and reimagined autonomous vehicles. Reporting to the Studio Design Chief, I ensured alignment with global standards using design thinking, prototyping, and German auto protocols.

Key Achievements
Audi LA Challenge (2009): Spearheaded a visionary concept for the LA Auto Show, focusing on sustainability and urban mobility. Led design thinking workshops, built prototypes with Alias and Adobe Suite, and integrated AR interfaces. Presented to executives using data visualizations, earning show recognition.

Brand DNA Evolution: Shaped Audi’s aesthetic and functional identity via trend forecasting and sustainable materials like bio-composites. Designed intuitive HMI systems with Figma, optimized cabins with ergonomic testing, and created real-time telemetry dashboards.

Autonomous Vehicle Concepts: Led blue-sky AV ideation, designing modular interiors with Grasshopper and Rhino. Integrated V2X, AI, and biometric sensors, prototyping AR/VR interfaces. Facilitated user co-design workshops to align with mobility-as-a-service trends.

Collaboration & Protocols: Worked daily with engineers, mastering VDA standards, DIN specs, and Audi’s PEP process via Ingolstadt workshops. Led teams using Agile and Jira, mentoring juniors on UX/UI.

Workshops: Conducted design sprints, clay modeling, and usability labs with motion-capture tools. Adhered to ISO 26262 and 9241, aligning with Audi’s Production System for global consistency.

My work on high-profile projects and AV ecosystems solidified Audi’s leadership in premium mobility. Expertise in UX/UI, tech integration, and industry protocols drove visionary, user-centric designs, shaping my approach to automotive innovation

As an early-career designer at VMAR Group, an innovative architecture firm, I honed my creative and entrepreneurial skills, contributing to branding, web design, and 3D renderings that elevated client projects. Immersed in a fast-paced environment, I collaborated with architects and project managers, developing a keen ability to translate visionary concepts into tangible deliverables under tight deadlines.
Branding & Web Design: Spearheaded branding initiatives for commercial and residential projects, crafting logos and visual identities using Adobe Illustrator and Photoshop. Designed responsive websites, enhancing client portfolios and driving 20% more inquiries through SEO-optimized layouts. Standardized design assets for cohesive project presentations.

3D Renderings & Visualization: Produced high-fidelity 3D renderings and sketches for proposed buildings and exterior signage using SketchUp and V-Ray. Iterated designs based on stakeholder feedback, reducing revision cycles by 15%. My renderings for a flagship retail project secured client approval, showcasing proposed aesthetics with photorealistic precision.

Stakeholder Engagement & Ideation: Actively participated in stakeholder meetings, presenting initial concepts via storyboards and mood boards. Developed confidence in pitching ideas, aligning creative solutions with architectural goals. Facilitated brainstorming sessions, fostering cross-disciplinary collaboration and injecting entrepreneurial energy into project planning.

Project Management & Resilience: Mastered handling stressful timelines by prioritizing tasks and leveraging Trello for workflow tracking. Worked hands-on with architects and project managers, gaining insights into balancing creativity with technical constraints. Delivered 95% of creative assets on schedule, building a reputation for reliability.

My entrepreneurial spirit and adaptability at VMAR Group laid the foundation for my career, transforming ideas into impactful designs.