Trophy Room

5 Years of converting UX into ROI Gold

Through pro-active leadership and a go-getter mindset, Alexander has fostered creativity and implemented best practices in PWC digital products.

5 years of Design ROI

Jackpot

Marzo has contributed to PwC Design strategy and system governance to create UX UI breakthroughs that add stakeholder value.

Brand Strategy

85%

Global Brand Alignment Leadership

Shepherded PwC’s global adoption of the new ‘momentum-mark’ focused positioning and visual system

Brand Presentations

+400 slides

Leadership templates elevate Brand perception

Elevated PwC’s brand perception metrics by 30% post-refresh by championing the shift to a sharper, tech-aligned identity that positions the firm as a forward-thinking partner for building and accelerating client momentum.

Brand Presentations

Light & Dark Mode templates, components

Facilitating high-impact workshops that united cross-functional SMEs and established clear governance

Brand Strategy

75%

Brand Modernization Acceleration

Strategic oversight of the refresh, updating logo, signature orange palette, typography, and identity to better reflect AI-driven momentum and client relevance.

Brand Strategy

+12

Miro AI

Team Consensus Achievement

SME consensus on product vision and direction in Miro-led inception workshops for 15+ B2B initiatives, eliminating misalignments before development began.

Brand Strategy

44%

Inception-to-Launch Acceleration

Facilitating high-impact workshops that united cross-functional SMEs and established clear governance

Marzo has contributed to PwC Design strategy and system governance to create UX UI breakthroughs that add stakeholder value.

Brand Presentations

5 years

Design-to-ROI on 16 Products

For 5 years, Marzo has facilitated high-impact virtual workshops that unit cross-functional SMEs and established clear governance. Whether a Product evolution or revolution, Marzo’s workshop skillsets build consensus.

PwC Products site

→

44%

Las Vegas AI Summit 2025

Wall of Agents Experience—Tactile touchscreen to allow partners to explore products and our IP GPT’s

Product Portfolio

CarbonLedger

Greenhouse Gas Reporting

RiskDetect

Combat Insurance Fraud

BoardCentral

Cyber Risk Tools

CarbonLedger

Greenhouse Gas Reporting

Disclosure Checklist

Prepare annual disclosure reports

Indoor Geolocation

IoT—Locate employees, track assets

Diverse Product UX

Improved overall UX consistency across the product portfolio by 28% through health check evaluations and 25 key heuristics.

Design System

35%

Design system efficiency

Decreased UI development time by 35% through consistent component reuse.

Brand Strategy

UX Heuristics Assessment

Applying 25 proprietary heuristics, systematically identifying and resolving fragmentation in UX, with the goal of reducing user cognitive load

Design System contribution

Customer Journey Optimization

Refining customer journey flows from Miro persona and “day in the life” collaboration sessions.

UI Testing

44%

Iterating on Data

Facilitating high-impact workshops that united cross-functional SMEs and established clear governance

5 years of Design ROI

Jackpot

Marzo has contributed to PwC Design strategy and system governance to create UX UI breakthroughs that add stakeholder value.

Brand Strategy

85%

Global Brand Alignment Leadership

Shepherded PwC’s global adoption of the new ‘momentum-mark’ focused positioning and visual system

Brand Presentations

+400 slides

Leadership templates elevate Brand perception

Brand Presentations

Light & Dark Mode templates, components

Facilitating high-impact workshops that united cross-functional SMEs and established clear governance

Brand Strategy

75%

Brand Modernization Acceleration

Strategic oversight of the refresh, updating logo, signature orange palette, typography, and identity to better reflect AI-driven momentum and client relevance.

Brand Strategy

+12

Miro AI

Team Consensus Achievement

SME consensus on product vision and direction in Miro-led inception workshops for 15+ B2B initiatives, eliminating misalignments before development began.

Brand Strategy

44%

Inception-to-Launch Acceleration

Facilitating high-impact workshops that united cross-functional SMEs and established clear governance

Marzo has contributed to PwC Design strategy and system governance to create UX UI breakthroughs that add stakeholder value.

Brand Presentations

5 years

Design-to-ROI on 16 Products

PwC Products site

→

44%

Las Vegas AI Summit 2025

Wall of Agents Experience—Tactile touchscreen to allow partners to explore products and our IP GPT’s

Product Portfolio

CarbonLedger

Greenhouse Gas Reporting

RiskDetect

Combat Insurance Fraud

BoardCentral

Cyber Risk Tools

CarbonLedger

Greenhouse Gas Reporting

Disclosure Checklist

Prepare annual disclosure reports

Indoor Geolocation

IoT—Locate employees, track assets

Diverse Product UX

Improved overall UX consistency across the product portfolio by 28% through health check evaluations and 25 key heuristics.

Design System

35%

Design system efficiency

Decreased UI development time by 35% through consistent component reuse.

Brand Strategy

UX Heuristics Assessment

Applying 25 proprietary heuristics, systematically identifying and resolving fragmentation in UX, with the goal of reducing user cognitive load

Design System contribution

Customer Journey Optimization

Refining customer journey flows from Miro persona and “day in the life” collaboration sessions.

UI Testing

44%

Iterating on Data

Facilitating high-impact workshops that united cross-functional SMEs and established clear governance

Behind the scenes, good UX has contributed millions

Digital product

Leaderboard

Risk Link

In our recent UX design project for a mobile banking application, we aimed to enhance user experience by implementing a more intuitive interface and streamlined functionality. We began with comprehensive user research, conducting surveys and interviews to understand pain points and expectations. Based on these insights, we designed wireframes and prototypes, focusing on simplifying navigation and reducing clutter on the main dashboard.

Learn More

→

20x

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25%

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10x

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